Long read – 15min
Twitter is an ideal platform for health, education and research. But it’s clear that Twitter is under-utilised for these purposes. Why? Well, there are many perceived barriers to the effective use of Twitter. These include:
- concerns about professional behaviour on social media in general
- lack of training and low confidence in using Twitter
- widespread belief that Twitter is only used for inane chatter
- a feeling that using Twitter will eat up too much valuable time
The first steps
This is for newbies. We are all newbies in everything at some stage. This part summarises my own approach when I started Twitter. This approach may not suit you. There are many good blogs on how to use Twitter. What I write is what I found difficult to understand at the start.
Let’s start.
First up, there is nothing special about Twitter
It’s just a blog
A really short blog. Often called a microblog
Yes, yes, I know, it’s optimized for accessibility, and has lots of buttons, and a
different language, but really, it’s just a short blog
So, let’s compare the usual blog with Twitter.
BTW I use Twitter a lot, but I am not an expert.
COMPARISON OF USUAL BLOG AND TWITTER USING A TABLE
|
USUAL BLOG |
|
1.What is the maximum word count? |
No maximum. Warning: Most people lose interest after 300 words (PS A Table is not included in word count) |
140 characters. Yep, that includes spaces and punctuation |
2. What is the name given to the written words? |
A piece. A post |
A Tweet |
3. What is a dumb way to read these words? |
Log on to the person’s blog regularly via Google. It’s public. You can read and interact (see below) |
Log on to the person’s Twitter home page via Google regularly. It’s public. You can |
4. What is a smart way to read these words? |
Enable email notifications or RSS link (usually available) |
Register with Twitter |
5. Where do the words go? |
In the blog’s URL site. If you create a blog, it goes to your blog site |
In the Twitter Feed. If you create a tweet, it goes to your Followers’ Twitter Feed (often called a Timeline). A record of the tweets you create also goes on your own home page. |
6. Is there software for these platforms? |
Yes eg WordPress |
Yes eg Twitter (the original) but many others (mostly apps) eg Tweetbot (my favourite), Tweetings, Tweetcaster, Echofon, Hootsuite and more. All do the same thing, but spending a couple of dollars often gets you more user-friendly software. Most users have |
7. How do I broadcast my words? |
Write and post. The words are seen by anyone who logs on to your blog. |
Hit New Tweet (often a pencil diagram). A box appears. Write your message and hit Send (tweet). The words are seen by anyone who logs on to your Twitter homepage by searching for your Twitter account on Google. More importantly, it automatically goes into the Feed or Timeline |
8. Do I have to broadcast any words? |
No, but that would be dumb. It would be a blank page that no-one would see |
No, but that can be cool, because 40% of people never tweet! They just like to read what Stephen Fry and Lady GaGa and Barrack Obama have to say. Following people without broadcasting or interacting is called lurking. Despite what some right-wing Twitterati (people who tweet) say, there is nothing wrong with lurking. Especially if |
9. How do I keep to my word limit? |
That’s your problem, not mine |
That’s Twitter’s problem, not yours. A character number counts down as you type, showing you how many are left. If you go over 140, the tweet cannot be sent. BTW it’s nice to leave about 15 characters spare when you tweet. It allows people to add a brief comment when they RT you (RT??? See below) |
10. How do I interact with someone’s words? |
Write a comment after someone’s blog |
Write a comment after someone’s Tweet. There are several ways. Stay with me, folks, (1) Just Retweet (RT) the tweet. You hit the Retweet (2) Add a comment to a RT. You hit the Retweet button (usually twin curved arrows) then the Quote tag (or similar). The original tweet appears in a window for you to modify. (3) Directly to a Tweeter: This is like having a conversation. You select their tweet, hit the Reply button, a window appears with only their handle in the space, you make a comment about their tweet, and hit Send. You do not reproduce any part of their original tweet. Your reply appears in their Mentions folder above their original tweet. This goes to the person you reply to, and to anyone who follows BOTH you and the other person. The conversation can be continued by anyone listed in the previous sentence. If 4 people are talking, all their handles appear at the start of the space when replying |
11. What is a handle? |
It’s a nickname. In a blog, it implies that the author wants to remain anonymous |
It’s a nickname. But Twitter wants you to have a Twitter handle. They call it a Username. It’s @ followed by the handle, like my handle @AllergyNet. Twitter also wants you to register your name too, which appears with your Username. But see below under Anonymous |
12. Only 300 words for a blog, or 140 characters for a tweet! How can I get |
The blog often has links |
The tweet often has links. Hit the link and it opens. You can create links a |
13. I’m a little overwhelmed. What should I do? |
Have a cup of tea, and google the blog ‘Starts With a Bang’ by Ethan Siegel. Have a quiet read |
Have a cup of tea, and google the tweets of “@DrVes twitter”. Have a quiet scroll. Click on some of the links that appear in his tweets |
14. Can I interact privately? |
You can, by finding the blogger’s email and emailing them, or finding their phone number and calling them |
You can, by sending the author of the tweet a Direct Message or DM. It appears in their column called Messages. This is the only type of tweet that is not public!! BUT the person who receives your DM can make it public (they don’t usually, but they can) |
15. Can I be anonymous? |
Yes |
Yes. (but see below) When you register, Twitter asks for your name. You can give a false name. You are also asked for an email. You can create an interim email address. You are asked to create a Twitter handle. The handle is, ipso facto, anonymous |
16. Should I be anonymous? |
If you are blogging on science or health matters as an expert, my opinion is NO |
If you are tweeting on science or health matters as an expert, my opinion is NO. EXCEPT at the start just to get used to Twitter (see below) |
17. What is my ‘profile’? |
It’s usually somewhere on the Home page labelled ‘About…’ |
It’s what you set up when you register with Twitter (see below). On your profile page you will see some information apart from your own details. ‘Following’ |
18. How can I start? |
Suck it and see. Set up a blog page and write. |
Suck it and see. I recommend that you set up an anonymous account. (see above). For your Bio just write Lover of Life or |
19. What is a hashtag # ? |
Here it’s just a hashtag |
A # in front of any word earmarks that word in Twitter as having its own separate category. You can then look at tweets containing that hash tagged word and follow those tweets. For example, if you want to know what people |
20. What are lists? |
Well, if you write down a list of things or people or stuff on your blog, that is a list |
Twitter has a button called Lists. It allows you to put anyone you follow, and even people you don’t follow, into lists. You might have a list called AllergyImmune like I do. I stick all the Allergy community that I want into that list. When |
21. What do I do about spam? |
It happens. You can check comments before they are posted |
It happens. Not often. If it’s unpleasant, press the Block button. If it’s |
22. How can I remain professional while broadcasting words or interacting with someone else’s words? |
Pretend that you are addressing a room full of people. Pretend that all your followers, and maybe another 200 random people including your employer, members of the traditional media and your patients/teachers/co-workers are in the room. |
Pretend that you are addressing a room full of people. Pretend that all your followers, and maybe another 200 random people including your employer, members of the traditional media and your patients/teachers/co-workers are in the room. |
23. Can I get more information? |
Is the Pope a Catholic? Google ‘WordPress 101’ |
Is the Pope a Catholic? Read through Twitter on Wikipedia to get background. Then google ‘Twitter 101’ |
24. Is there more? |
No |
No. OK then, yes. But you don’t really need more now. After a couple of weeks you’ll know it all |
25. PS Can I set up notifications so I know when words appear? |
Yes. Via your email or RSS settings |
Yes. Via your Twitter settings |
26. PPS How can I stop wasting time on social media? |
Be tech-savvy with the platform you are using. Be smart. Be selective. Stop |
Be tech-savvy with the platform you are using. Be smart. Be selective. Stop |
Once you have embraced Twitter, then you can work on:
Focus, efficiency, and time management
and
Peak performance and limitations
You may also wish to read more from previous posts:
You CAN enjoy Twitter without tweeting
Medicine, Social Media and Clinical Excellence